There is enormous pressure on Assassin's Creed Shadows to do well for Ubisoft globally after a number of delays and the sales failure of last year’s Star Wars Outlaws. Indeed, Ubisoft suffered a number of high-profile flops,

Assassin's Creed Shadows is confirmed to have had the second biggest launch in the history of the franchise, just behind Assassin's Creed Valhalla.

On console, Shadows was Ubisoft's best ever day-one launch on the PlayStation Store. Ubisoft also noted that player engagement is at "record levels" and feedback across "moderated, verified platforms" remains very positive.