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Opella chief marketing officer Claudine Patel discusses the company’s latest social-first campaign for Aspercreme, which unpacks stigmas around aging.

“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers. Claudine Patel, Chief Marketing ...

Squarely targeting baby boomers, that’s the tagline of pain relief brand Aspercreme’s first major campaign in four years, running through June 30. The spots “were crafted with the insight of ...