The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store and online.

In one of Allan Leighton's first major interventions, Asda will no longer cut the price of everyday staples just because the ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

The Leeds-based supermarket chain Asda has brought back its Rollback pricing scheme as part of efforts to secure more ...

Allan Leighton has relaunched Asda’s search for a new chief executive, as the supermarket’s new chairman attempts to stamp ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

ASDA shoppers have been flocking to stores to get their hands on homeware essentials scanning at a huge discount. The major supermarket has slashed its homeware prices in a massive sale ...

Asda has ended its Aldi and Lidl price match scheme, as it plans to launch a major new Rollback campaign of price cuts ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...