The Japanese drink maker is investing more in the U.S., paying heed to President Trump’s tariff threats, which has led many ...

Of all the Japanese beers available in the U.S., Asahi is one of the most well-known with its flagship Super Dry line being the most popular beer. Asashi Super Dry is a rice lager with a drier ...

8. “We decided to revive it (Asahi Draft Beer) because we believe it can provide a sense of comfort that Super Dry cannot offer,” Kazuo Matsuyama, who heads Asahi’s marketing division ...

Once its expansion is complete, Asahi would like to have the Waunakee brewing operation producing its Asahi Super Dry beer in the quantities needed to eventually appear on shelves of major retailers ...

We view positively Asahi’s laser focus on the core beer business. The company has established strong market positions in Japan, Australia, and Europe. The strengths of Asahi Super Dry, the ...

Production of its top-selling Asahi Super Dry beer is expected to kick off later this month. Asahi’s move is a direct response to its modest U.S. consumer presence compared to strong showings in ...

Super Dry is the official partner of 2023 Rugby World Cup while Peroni, the Italian beer brand, will become Ferrari’s F1 sponsor from 2024. In light of the moderate drinking trends, Asahi has ...

Amanda Sellers, Group CEO, Asahi Beverages shares how the business finished 2024 with strong momentum after a year of major ...

A 500ml bottle of Asahi Super Dry costs about 6.6 yuan (HK$7.10) compared with the 4 yuan (HK$4.30) for a local beer brand like Tsingtao or CR Snow. Choo said Chinese consumers prefer light beers ...

The company has allocated $35 million partly to start and boost the production of its top-selling Asahi Super Dry beer at a plant it acquired last year in Wisconsin, Asahi Chief Executive Atsushi ...

Asahi’s move is a direct response to its modest U.S. consumer presence compared to strong showings in European and Asia-Pacific markets. The Japanese firm plans to further invest in its U.S.