The Japanese drink maker is investing more in the U.S., paying heed to President Trump’s tariff threats, which has led many ...

Of all the Japanese beers available in the U.S., Asahi is one of the most well-known with its flagship Super Dry line being the most popular beer. Asashi Super Dry is a rice lager with a drier ...

Amanda Sellers, Group CEO, Asahi Beverages shares how the business finished 2024 with strong momentum after a year of major ...

8. “We decided to revive it (Asahi Draft Beer) because we believe it can provide a sense of comfort that Super Dry cannot offer,” Kazuo Matsuyama, who heads Asahi’s marketing division ...

She expects to lift Asahi’s share of the beer market this year ... so [products] like Great Northern and Carlton Dry,” she says. “We’re also investing in different pack types, so consumers ...

Asahi’s move is a direct response to its modest U.S. consumer presence compared to strong showings in European and Asia-Pacific markets. The Japanese firm plans to further invest in its U.S.

Super Dry is the official partner of 2023 Rugby World Cup while Peroni, the Italian beer brand, will become Ferrari’s F1 sponsor from 2024. In light of the moderate drinking trends, Asahi has ...

We view positively Asahi’s laser focus on the core beer business. The company has established strong market positions in Japan, Australia, and Europe. The strengths of Asahi Super Dry, the ...

Major brewers are catering to new drinking trends during the pandemic by offering a dream appliance for imbibers: home beer taps. Under the business plan, consumers can lease draft beer dispensers ...