How the luxury carmaker used art and controversy to stage a cultural comeback. On December 2, 2024, Jaguar unveiled its bold rebrand and the Type 00 concept car during Miami Art Week. I was ...

“I'm not your typical car designer,” says Gerry McGovern, the chief creative officer of Jaguar. “I don't collect cars. I collect art. I’m much more interested in the idea of ...

A day after unveiling a controversial new logo, Jaguar introduced a dramatic new car design. Type 00 (pronounced Type Zero Zero), says the manufacturer, embodies Jaguar’s “creative philosophy ...

The car company is using the unusual setting of Art Week as part of the rebranding job already underway, previewed by a teaser image, the reveal of the new Jaguar logo and a much-criticised 30 ...

Finally, that time has arrived, as the prototype car has made its debut at Miami Art Week on Monday evening. The Jaguar Type 00 has been unveiled at Miami Art Week. Unfortunately, some ...

“I'm not your typical car designer,” says Gerry McGovern, the chief creative officer of Jaguar. “I don't collect cars. I collect art. I’m much more interested in the idea of creativity, whether it's ...