Duracell has changed hands a few times, but today, it's owned by Berkshire Hathaway — the same conglomerate behind Dairy ...

Is anyone giving or receiving a holiday gift labeled "batteries not included"? We thought so. Listen up: We tested 15 AA batteries—the type typically used in digital cameras, flashlights, toys ...

Duracell has highlighted “bitter truths” in a new out-of-home campaign that features its innovative safety feature, coating its lithium coin batteries with a distasteful substance to prevent children ...