Anodizing is an electrochemical process some jewelers use to change the color of metals such as titanium, aluminum, and niobium. Dipping a reactive metal into a "bath" mixture of low-sudsing ...

We’ve all seen brightly-colored pieces of aluminum and can identify ... leading to the bright colors you often see on anodized pieces. In this process, the lye is used to strip the surface.

The “standard purple” as it is now known, has been around since WTC started anodizing color options ... since it first appeared on the Waveform Aluminum Pedals back in 2022.