Studies have shown that shoppers prefer to buy clothing labeled with small sizes because it boosts our confidence. So as the weight of the average American woman rose, from 140 lb. in 1960 to 168. ...

The 1990s brought a wave of minimalism, and with it, another shift in women’s clothing sizes. The grunge movement, with its oversized, androgynous style, contrasted sharply with the glam and ...