Studies have shown that shoppers prefer to buy clothing labeled with small sizes because it boosts our confidence. So as the weight of the average American woman rose, from 140 lb. in 1960 to 168. ...

The transformation of women’s clothing sizes is a fascinating journey through time, reflecting cultural shifts, fashion ...

Old Navy tried to make clothing sizes for everyone but ended up with ... of Bastiat USA, the American subsidiary, according ...

Spain have adopted their own apparel size charts. India does not have its own size of measurement. The sizes can vary with brand. Most of the domestic brands have adopted US/UK size charts ...