Amazon is the latest tech company to unveil a new generative AI tool intended to personalize your online experience. In a blog post on Wednesday, Amazon announced a new feature called Interests to help shoppers discover products in its store that match their hobbies and preferences.

Key TakeawaysAmazon is testing a new artificial intelligence shopping tool that finds new products matching a consumer’s interests.The shopping feature, called Interests, allows consumers to create personalized shopping prompts “using everyday language.

A new artificial intelligence tool that surfaces products based on interests has been introduced by Amazon to some shoppers in the U.S. It is called "Interests."