Amazon continues to infuse AI into its shopping tools to encourage customers to make more purchases. The company announced on Wednesday a new feature Amazon launched a new feature called “Interests,” aimed at creating a more personalized and conversational search experience.

Amazon is testing a new artificial intelligence shopping tool that finds new products matching a consumer’s interests and is also reportedly testing a health-focused chatbot.

A day without a company announcing some new way AI can supposedly make our lives better is rare. Today it's Amazon, which has announced a new AI-powered feature called "Interests." It lets you enter personalized shopping prompts based on your,