Amazon’s Alexa+ service is rolling out on March 28, and with it supposedly comes a more personalized, intuitive, and powerful digital assistant thanks to its underlying generative AI technology. But for the new features to work, the company is asking a lot from its Echo and smart device users —whether or not they choose to use Alexa+ at all.

Amazon is mandating cloud-based processing for Echo voice commands, removing local storage and disabling Alexa’s voice ID to expand its generative AI capabilities.