Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...
While Amazon hasn’t officially confirmed anything yet for 2025, its Spring Sale has become a staple over the past few years, ...
Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone an ...
Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As Amazon prepares to roll out Alexa+, brands face an urgent need ...