Jordan Brand's holiday sneaker selection is getting even hotter with the promise of the return of the Air Jordan 9 Boot ...

let alone his numerous Air Jordan 1 Lows. Originally released in the summer of 2022, it regularly sells for more than a $1,000 on resale platforms such as StockX, putting it in league with other ...

The sports apparel company is set to reintroduce the Air Jordan 4 sneakers — originally released in 1989 — in a new “abundance” colorway for a new generation of fans. The signature ...

“To me, the Air Jordan 1 represents more than just a shoe,” former Nike CEO Mark Parker told GQ in 2022. “It ignited the concept of letting an athlete’s personality shine through a produc ...

Additionally, Air Jordan's contribution to Nike's revenue dropped from 29% in the 2022 fiscal year to 16% in 2023. This downturn can be partly attributed to an oversaturation of the market.

Update: It’s been nearly 10 months since we first discussed Nigel Sylvester’s forthcoming Air Jordan 4 collaboration and its launch is now a mere 10 days away. In continuation of his “Bike ...