The Yeezy saga took its inception in 2009, borne out of a visionary partnership between renowned rapper and fashion icon ...

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At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

Two legends in their own right, soccer star Lionel Messi and global popstar Bad Bunny, have teamed up on a limited-edition ...

Adidas expects to sell its remaining Yeezy inventory at average cost, adding around €50m in sales, with no further contribution in the fourth quarter (Q4). Credit: Shutterstock. adidas has reported a ...

An envelope. It indicates the ability to send an email. Danni Santana is an editor and business journalist. Over his seven-year career, he has reported on industries, such as retail, sports ...

Excluding sales from the Yeezy brand, adidas experienced an even more robust growth of 14% in currency-neutral terms. The company's gross margin improved by 2 percentage points, reaching 51.3% ...