Revamping retail If adidas experiences success with the Confirmed ... that face extremely long shopping lines at their bricks-and-mortar stores after introducing a new product to the market.

Mobile plays a critical role as an influencer in driving in-store traffic. Adidas wanted to find the value of each click on the store locator feature on its mobile site to get a better ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth ...