They’re toeing the line between trendy and tacky. Avant-grade fashion brand AVAVAV, in collaboration with the sportswear giant Adidas, has come in for a drubbing following the release of its ...
Gucci is another major brand leaning into physically ... event celebrating the launch of ALTS by adidas at its New York physical flagship store with activations showcasing aspects of the eight ...
Observers are watching Adidas because of its enormously lucrative partnership with West – their shoes and clothes generated an estimated $2 billion last year and brought the brand cultural cache ...
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