Whether you prefer dailies or monthlies, have astigmatism, or tend to get dry eyes, here are the best contact lenses ...
That’s the allure of Acuvue’s forthcoming line of light-sensitive, vision-correcting contact lenses (developed in partnership with Transitions Optical). Each contains a filter that senses the ...
Acuvue wants Gen Z to feel "seen." The Johnson & Johnson contact lens brand went straight to the source to find out how Gen Z consumers consider eye health and vision today through a consumer ...
Silk, Alvin J., Bruce Issacson, and Marie Bell. "Vistakon: 1 Day Acuvue Disposable Contact Lenses." Harvard Business School Case 596-087, March 1996. (Revised February 1999.) ...
The campaign encourages Gen Z consumers to embrace and show off their “most authentic selves each day with the support and comfort of Acuvue contact lenses.” The goal is to not only help ...