That’s the allure of Acuvue’s forthcoming line of light-sensitive, vision-correcting contact lenses (developed in partnership with Transitions Optical). Each contains a filter that senses the ...
The campaign encourages Gen Z consumers to embrace and show off their “most authentic selves each day with the support and comfort of Acuvue contact lenses.” The goal is to not only help ...
Silk, Alvin J., Bruce Issacson, and Marie Bell. "Vistakon: 1 Day Acuvue Disposable Contact Lenses." Harvard Business School Case 596-087, March 1996. (Revised February 1999.) ...
Acuvue wants Gen Z to feel "seen." The Johnson & Johnson contact lens brand went straight to the source to find out how Gen Z consumers consider eye health and vision today through a consumer ...
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