There aren’t many vodka brands more well-known than Sweden’s Absolut Vodka. It’s beloved for its classic vodka as well as its myriad flavored vodkas. Now, this iconic brand is taking ...

Absolut Vodka, a part of French group Pernod Ricard, is introducing personalised 'phygital' gifting bottles for celebratory occasions. The new bottles are being trialled on Amazon Italy exclusively.

In 1980, the advertising agency TBWA made an ad for Absolut Vodka featuring a bottle of its product with a halo above it and the words "ABSOLUT PERFECTION" below. The ad was an instant hit ...

Total legal liquor consumption fell to 27.2 million absolute litres during the period, down from 28.2 million absolute litres in the same period of 2023. Hard liquor consumption saw an 8.9 percent ...