Unlike Axe body sprays, which are a fusion of fragrance and deodorant popular with young men, the new products are made with ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Axe has always been part of the top 5 deodorant brands in the Philippines and has averaged a share of market of 12% (across total deodorants) from 2019 all the way to early 2020. However due to the ...

BOSTON -- Some CVS and Target stores are now locking up everyday personal hygiene products ... Dove soap, even Axe deodorant, you name it," says Roderick Kersey, a CVS customer, "I am surprised ...