It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...

Valve has emphasised its rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The newly-remphasised rules from Valve - first reported by Gaming on Linux ...

Microsoft wants to let advertisers place ads inside free-to-play Xbox games, and it is currently identifying adtech companies who can create the in-game inventory and work with ad agencies to ...