Unlike the ABH Brow Gel that brushes on last, the Brow Freeze is a waxy consistency that I consider to be the main character in my brow routine. As for the supporting character? That's the Brow ...

I freaked out when I saw that ELF came out with basically their own version of the ABH Brow Freeze. I still love that fluffy, laminated brow look, so of course I had to get it and compare the two.

From the award-winning Brow Wiz and Freeze Gel to all of the 14 ... powerhouse ingredient hyaluronic acid in it. To top it all off, ABH also dropped a brand-new 24-hour Blurring Matte Setting ...