The higher the GSM, the thicker, softer, and more absorbent the towel is going to be. A good, medium-to-plush towel will be in the 500 to 600 GSM range, and most of the traditional, terry-style ...

Good Housekeeping performed tests on bath towels a few years ago and determined that a GSM between 500 and 700 performed best. But if you want a heavier or lighter towel, you do you. Your next ...

Lower GSM towels (300 to 500) are lighter, quick-drying and easier to handle, while mid-range GSM (500 to 700) offers a balance of softness and durability. As for materials, 100 percent cotton is ...