After the death of his father in 2022, Mark Mateschitz took control of the closely held Red Bull, and seems to be placing more emphasis on sugar-free drinks. Meanwhile, Monster is also pivoting.

Monster Beverage ( NASDAQ: MNST) held an investor event in New York City this week. The event provided insights into the ...

In response last year, Monster renamed its brewing segment Monster Brewing Co. from CANarchy; a new leadership team was ...

These drinks are now available nationwide. The Pink Edition brings an international favorite to the US market, while Red Bull Zero introduces a sugar-free option with its distinct flavor profile.