They design fancy bottles or pay celebrities to promote, but consumers understand that Casamigos is different. It is a small batch, ultra-premium tequila, and our entire process takes time, patience ...
George Clooney's Casamigos, once the darling of the ... of quantity," consumers tend to spend more money on a smaller number of bottles. In practice, this means that only a handful of brands ...
The duo sold Casamigos to Diageo for $1 billion ... It's why I'd choose to spend maybe a little more than I should on a bottle I actually like (and one that likes me back after sunrise).
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