Today, marketers must shift even more to a permission-based data strategy to fuel their personalized marketing strategies. The new 4Ps of marketing—privacy, permission, personalization, and ...

Though not a checklist per se, the 4Ps that provided many of us our first framework of marketing can also serve as simple but meaningful checkpoints for assessing and, if needed, adjusting marketing ...

Now picture a revamped marketing strategy that homes in on local relevance, sparking a major turnaround—suddenly, sales are soaring! Or consider a tech company facing a PR nightmare. Thanks to ...