when Pop-Tarts creator the late Bill Post was hired by Kellogg's, the product was originally called "Fruit Scones."The name ...

Since its introduction in 1964, Kellogg’s Pop-Tarts have delighted children and adults of all ages. These sweet, toaster-friendly pastries are beloved for a reason—especially if you have no ...

More Pop Tarts and more football? Sign us up for the next edition of the Pop-Tarts Bowl, which was officially announced on social media.

For those worried about longevity in the marketplace, the American-born Pop-Tarts have been around since 1963. According to their website, then-Kellogg chairman William E. LaMothe had a vision ...

View Nutrition information about KELLOGG'S, POP-TARTS, Frosted Sugar Cookie Toaster Pastries. Avoid extra calories by making healthy food choices. Calories requirement varies depending on factors ...

Now, it's the Pop-Tarts Bowl, and it's fair to say that none of the previous naming rights sponsors have gotten quite as much out of the opportunity as has Kellanova (formerly known as Kellogg's).

Krispy Kreme announced Monday it has teamed up with Pop-Tarts for the first time ever, unveiling the Krispy Kreme x Pop-Tarts Crazy Good Doughnuts Collection. Beginning Jan. 6 and for a limited ...

View Nutrition information about KELLOGG'S, POP-TARTS, Ice Cream Shoppe Frosted Hot Fudge Sundae Toaster Pastries. Avoid extra calories by making healthy food choices. Calories requirement varies ...

A few players were seen tossing huge chunks of the Pop-Tart to their teammates who were too far away to get their hands on the edible prize. Since 2020, the bowl has been sponsored by Kellogg's ...