Hence our decision to put a number of mobile marketing case studies together for you to learn from. And we’re starting with one of the biggest sports brands – Adidas. Today Adidas has about 2,000 ...

But there's no better way show off your product or service than by taking the time to interview a customer and produce a high-quality marketing case study. A good case study creates serious value for ...

It's a case study of how savvy marketing can propel a company to the forefront of its industry. Weight Watchers is clearly the dominant company among weight-loss centers and programs, banking north of ...

A case study is a snapshot of an organization or an industry wrestling with a dilemma, written to serve a set of pedagogical objectives. Whether raw or cooked, what distinguishes a pedagogical case ...

Case studies are stories. They present realistic, complex, and contextually rich situations and often involve a dilemma, conflict, or problem that one or more of the characters in the case must ...

Narayanan, V.G., and Lisa Brem. "Case Study: Customer Profitability and Customer Relationship Management at RBC Financial Group." Journal of Interactive Marketing 16, no. 3 (summer 2002): 76–98.