The next time you scroll through your Instagram and Facebook feed, you might see a video ad edited with AI. That’s because Meta is testing new AI video editing capabilities that will allow advertisers to animate an image as well as expand the borders of a video.

The new generative AI ad creation tools are available in Meta’s Ads Manager Advantage+ package, which is a subscription-based service for advertisers. The features are rolling out in beta test mode, and will become generally available next year.

Meta released Movie Gen on Friday. It generates AI videos and sound using text prompts. It's Meta's latest volley in its battle against OpenAI.

Meta Platforms Inc. is rolling out new artificial intelligence tools to help advertisers create and edit videos more easily, seeking to reach Facebook and Instagram users who are spending more time watching videos.

Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. The post Meta announces genAI video tools for advertisers appeared first on MarTech.